Marketing Tactics

Oakbrook, Ill. -- McDonald's Corp. said Monday that its global same-store sales climbed 5.1% in July, buoyed by ongoing strength abroad and sales of its McCafe beverage and staples such as Chicken McNuggets.

By segment, same-store sales rose 5.3% in Europe. The Asia/Pacific, Middle East and Africa experienced a 4% gain, while the United States posted a 4.4% increase.

Last month McDonald's reported a 15% increase in second-quarter net income as it continued to entice customers to buy new menu items.
 

SAN MATEO, Calif. — Sam's Club has engaged the services of DemandTec to enhance its eValues program.

Sam's Club said it will use DemandTec's Deal Management service to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program.  

DemandTec is working in conjunction with FICO, provider of the eValues program, to integrate Deal Management, streamline the process, and deliver highly targeted, timely offers to members of Sam's Club.  

Myrtle Beach. Fla. -- CBL & Associates Properties recently selected The Brandon Agency to provide media planning and buying services for 75 malls and shopping centers in 25 states.

The scope of services the agency will provide CBL includes guerilla advertising, Facebook pay-per-click, media planning, media buying, and media placement in print, broadcast, cable, radio and internet media outlets.
 

NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

Target produced another month of solid same-store sales growth in July and had a lot of good things to say about its future prospects. But judging from the action in the company’s share price in the intervening days, it was as if second-quarter earnings per share had come in well short of analysts’ expectations. Target got caught up in the selling free-for-all that occurred on Friday when it appeared the United States was in for a credit rating downgrade followed by a further acceleration on Monday after the downgrade occurred.

Los Angeles -- American Apparel announced the extension of its partnership with ASOS. The U.K.-based fashion site, which has more than 3.7 million members, has expanded its buy of American Apparel products based on a 100% sell-through rate of a test buy earlier this year.

NEW YORK — Members-only luxury retailer Gilt Groupe announced that it is launching a new standalone website for men. According to the company, Park & Bond (www.parkandbond.com) merges a curated selection of the world's best brands with a continuously updated mix of editorial content designed to give guys the inspiration and advice they need to look their best.

AUSTIN — H-E-B, Walmart, Sam’s Club and Denny’s are among the companies that will host some 103 electric vehicle charging stations in Austin, Texas., allowing customers to plug in while they shop. The stations are part of Utility Austin Energy’s Plug-In EVerywhere network.

The charging stations are available for use by everyone with an electric vehicle. Austin Energy offers a $25 six-month subscription swipe card for unlimited charging at any network location. Otherwise, a credit card can be used for $2 per hour of charging.