Marketing Tactics

It’s always satisfying to look back and enjoy your professional successes. While I see nothing wrong with patting yourself on the back and basking in well-earned personal kudos, I have found that, from time to time, we must also remember where we’ve fallen short. Thinking about past mistakes certainly keeps me humble. More importantly, I’m almost always able to learn something from my missteps. After all, the more insight and information I can gather about why I was wrong about something, the more accurate I will be in the future.

By Merrick Theobald, [email protected]

Not long after the Vintage Varsity collection of young men’s and women’s apparel hits stores, Target News Now opined that the garments seemed a little pricy and cost conscious college kids would be likely to defer purchases until the goods were marked down.

More specifically, we said, “College girls may love the look of the tees, tanks, sweats and shorts Target has offered up under the Vintage Varsity brand this season, but the prices the items are offered at isn’t anything to text home about.”

SAN FRANCISCO — Gap Inc. announced that it has released its fifth social and environmental responsibility report, a comprehensive update on its supply chain operations, environmental programs and community investment efforts from 2009 to 2010.

San Francisco -- Gap Monday today released its fifth Social and Environmental Responsibility report, a comprehensive update on its supply chain operations, environmental programs and community investment efforts from 2009 to 2010.

In the report, the company committed to reducing the absolute greenhouse gas emissions from its operations in the United States by 20% by 2015, when compared with 2008 levels. This follows an earlier 20%  decrease in greenhouse gas emissions from 2003 to 2008.

GRAND RAPIDS, Mich. — Meijer and Dr. Pepper announced that they are often students the  chance to turn those awkward photos into money for college. Through August 27 participants can go to the Meijer Facebook page and upload their photos for a chance to win free tuition for a year (maximum value $20,000). 

DEERFIELD, Ill. — Walgreens on Thursday officially unveiled its new store brand, Nice!