Marketing Tactics

Washington, D.C. -- A survey released Thursday by the National Retail Federation found that nearly one third of tablet owners will use the device to purchase back-to-school items.

According to NRF’s 2011 Back-to-School and College surveys conducted by BIGresearch, consumers with smartphones and tablets will use their devices to research products, redeem coupons, look up store information, and even make purchases.

COLUMBUS, Ohio — Limited Brands reported Wednesday that net income for the second quarter rose a better-than-expected 29% to $231.2 million, compared with $178.7 million in the year-ago period. 

It cited strong full-price sales at Victoria’s Secret and Bath and Body Works for the strong showing.

Revenue rose 10% to $2.46 billion, matching Wall Street expectations. Same-store sales rose 9%.

Hoffman Estates, Ill. -- Sears Holdings Corp. reported Thursday that its losses for the second quarter widened more than expected to $146 million, compared with a loss of $39 million in the year-ago period.

The operator of Sears and Kmart stores cited aggressive merchandise markdowns as one reason for the poor performance. This is the second consecutive quarterly loss of the company, and its fourth in the last five quarters.

Lowe’s launched Lowes.com en Español, a Spanish language option that enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers.

HOFFMAN ESTATES, Ill. — Sears Holdings turned in disappointing sales and earnings for its second quarter as the company strives to turn around its performance in a weaker consumer spending environment.

Sears Holdings reported a net loss of $146 million, or $1.37 per diluted share, for the second quarter compared with a net loss of $39 million, or 35 cents per diluted share for the same period last year.

Pleasanton, Calif. -- Ross Stores reported Thursday that profit for the quarter ended July 31 rose 15% to $148.3 million, compared with $129.3 million a year earlier.

Sales for the quarter increased 9% to $2.1 billion, and same-store sales rose 5%.

“Our ability to increase the percentage of fresh name brand bargains our customers see, while also strictly controlling inventories and expenses, has enabled us to capitalize on our favorable position as a value retailer," said Michael Balmuth, vice chairman and CEO.
 

South Denver’s Park Meadows regional mall is officially 15 years old -- and it is celebrating throughout the month of August with free community entertainment and activities, culminating in a free community pancake breakfast August 30, 2011.