Marketing Tactics

It’s a safe bet that Andrew Pole will never talk to another reporter after the treatment he and Target received in a piece in the Feb.16 edition of The New York Times with the headline, “How companies learn your secrets.”

Santa Monica, Calif. -- Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B's logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB's social media channels, including www.YouTube.com/HEB.

NAPERVILLE, Ill. — Following a substantial decline in net income for its fourth quarter, OfficeMax is keeping costs in mind by reducing its retail store count in the upcoming year.

For the next fiscal year, the company said it plans a net reduction in retail store count with up to 35 store closures and one to two store openings in the United States, as well as eight to nine store openings and one to two store closures in Mexico.

Tune in this Sunday for the running of the Daytona 500 (coverage begins at noon on Fox) and see whether this is the year Juan Pablo Montoya pilots the number 42 Target Chevrolet to victory.

Retailers should expect online purchases to become a bigger piece of retail sales, particularly in the key fourth-quarter period, where they could soon represent as much as 20% of holiday sales, according to Sucharita Mulpuru, VP and principal analyst, Forrester Research, and a leading expert on e-commerce and trends in the online shopping space.

“The pie for bricks-and-mortar retail is shrinking,” Mulpuru said during a presentation at the National Retail Federation’s 101st Annual Convention & EXPO in New York City.

Vacated shells of circa-1985 outlet shopping centers still dot the nation’s highways, but that’s not the format version that is finding a foothold among consumers and retailers.

A new value-oriented center, anchored by top-tier designer names, has opened the eyes and pocketbooks of American shoppers. Mainstream amenities have created the expectation that, while the goods may be discounted, the experience most definitely isn’t.

CHINO HILLS, Calif. — Select Lowe's stores and Lowes.com will now offer an exclusive collection of energy-efficient tankless water heaters from Jacuzzi Group Worldwide.

Powered by natural gas or propane, Jacuzzi brand tankless units heat water as it is needed. In addition, tankless water heaters use up to 30% less energy than a traditional tank-style water heater, saving a typical family hundreds of dollars per year, according to the company. 

Framingham, Mass. -- TJX Cos. reported that its fiscal fourth-quarter profit rose 42% to $475.3 million, from $334.4 million a year earlier. The owner of Marshalls, HomeGoods and T.J. Maxx also announced plans to repurchase up to $1.3 billion of stock this fiscal year.

For the quarter, sales rose 6% to $6.7 billion. Same-store sales increased 7%.

"We enter a new fiscal year with considerable momentum in our business and are off to a very strong start in 2012," said CEO Carol Meyrowitz.