Marketing Tactics

NEW YORK — Men who want to mimic what they see on the pages of GQ will soon be able to do so simply by shopping at Gap. The retailer is partnering with the magazine to bring limited-collections from GQ's “Best New Menswear Designers in America” to select Gap stores and Gap.com. The designers will be featured in the April 2012 issue of GQ. 

The “Best New Menswear Designers in America” selected by GQ are:

There’s a lot going this week at the Daytona, Fla., area Walmart stores as NASCAR gears up for the start of its season with the Daytona 500. Between special activities in store parking lots and promotions involving NASCAR merchandise, Walmart has effectively positioned itself as the one-stop destination for race fans. While the Daytona 500 is a big deal, it’s really just a warm up act for Walmart.

Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials.

The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually. 

SAN FRANCISCO — Williams-Sonoma is helping consumers create their dream kitchen with the launch of Cultivate.com. Offering information about kitchen design and remodeling in one destination, the website will feature advice from acclaimed kitchen experts, thousands of inspirational photos, recommendations for local kitchen professionals and unique planning tools, the company announced Friday.

Fourth-quarter same-store sales at JCPenney declined 1.8%, and the company lost $87 million, but those details are being overlooked for the time being as execution of the transformation strategy envisioned by CEO Ron Johnson began less than a month ago.

SAN FRANCISCO — Gap Inc.'s fourth-quarter net income plummeted 40% on higher costs and aggressive discounting during the holiday selling season.

The company reported that net income for the quarter ended Jan. 28 was $218 million, compared with $365 million a year earlier. Sales dipped to $4.28 billion in the quarter, from $4.36 billion, matching Wall Street estimates.

It’s a safe bet that Andrew Pole will never talk to another reporter after the treatment he and Target received in a piece in the Feb.16 edition of The New York Times with the headline, “How companies learn your secrets.”

Santa Monica, Calif. -- Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B's logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB's social media channels, including www.YouTube.com/HEB.