Charming Shoppes helps women share favorite outfits

BENSALEM, Pa. — Charming Shoppes is making it easier than ever for women to design and share their favorite looks. On the heels of the successful launch of their new fit and style technology, Fashion Genius, Lane Bryant and its sister brands Catherines, Fashion Bug and Sonsi have further enabled the customer's shopping experience by enabling women to build personalized outfits based on their Fashion Genius fit and style profile, share their outfit creations across their preferred social network and vote for their favorite customer created looks. In addition, the sites will now offer customers the option to manage their account and wardrobe through a single social login of the customer's choice.

Fashion Genius, the breakthrough fit and style technology launched last September, takes the guesswork out of shopping online, enabling plus size women to turn personalized recommendations into fully styled, head-to-toe outfits, Charming Shoppes said.

"The only thing better than shopping is shopping with friends," says Jill Hutchison, director of e-commerce for Charming Shoppes. "She can now build an outfit online, tap into her social networks and ask all of her friends to vote whether they'd prefer to see her in her 'Summer Brunch' or "Shades of Coral" outfit. Fashion Genius makes it easy for her to find clothes online that both fit and flatter. These new enhancements make it fun!"