Marketing Tactics

New York -- Kate Spade New York has chosen ConcretePlatform to enhance its international and domestic trading capabilities. Offered as a subscription-based cloud service, ConcretePlatform contains a number of flexible applications – accessed via a browser - that allow brands to trade with their partners across the wholesale, franchise and wholly owned markets, as well as the vast supply network that supports today’s retail community, the company said.

New York -- Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

Previously, Rose was executive director of business development at Pompei A.D. As CMO, she will be responsible for overseeing the firm’s current expansion in the United States including Hawaii, as well as globally in Dubai and throughout Asia.
 

New York -- CBX announced the appointment of Marco Marcellini as a creative director in the retail environments group.

Marco, a native of Florence, Italy, brings over 12 years of experience as an architect and interior designer working on a wide range of high-end projects including retail, educational, cultural, corporate interiors, hospitality, and residential. In this new position at CBX he will be specializing in translating identities and brand strategies into 3D environments.

Seattle -- Starbucks Coffee Co. has announced a partnership to open a store inside each of the six Disney properties in California and Florida.

The first will open this summer, at Disneyland California Adventure in Anaheim, Calif. Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, which is designed to transport patrons to 1920s Los Angeles. The store’s location plays off the Spanish/Mexican architecture of the period, and Starbucks baristas will wear 1920s-inspired attire.

CINCINNATI — Ahead of Earth Day, a number of retailers have been touting their sustainable efforts. The latest example is Kroger, which has released a video highlighting some of its accomplishments and showcasing some of its future goals.

The video features both store associates and customers who speak about how much Kroger has already done--from reducing waste and plastic bag use--and what the company can do more of--from making it easier to find organic products to donating more fresh produce to charity.

New York -- Ann Inc., the parent company of Ann Taylor and Loft, announced the launch of AnnCares360, a program in partnership with Good360, a nonprofit leader in product philanthropy. The program will facilitate the donation of available displays, marketing items, and fixtures to local charities that support women and children.

San Bernardino, Calif. -- In celebration of Earth Day, Stater Bros. said that six of the company's newest supermarkets in California have earned the prestigious EPA GreenChill Gold Award for meeting tough environmental standards and using ozone-friendly refrigerants. The certifications are good for one year. Four of the locations also received GreenChill Gold Awards in 2011 (Grand Terrace, Moreno Valley, Cathedral City and Carlsbad).

Stater Bros. is the only Southern California grocer to have six stores that are certified at the Gold Level.

NEW YORK — Ann Inc., the parent company of Ann Taylor and Loft, has launched AnnCares360, a program in partnership with Good360, the nonprofit leader in product philanthropy. The program will facilitate the donation of available displays, marketing items, and fixtures to local charities that support women and children.

Through the program, all Ann Inc. stores can enter valued, reusable goods into a tracking system that will link to Good360's online product donation marketplace and its network of more than 26,000 charities.