Marketing Tactics

Pittsburgh -- GNC Holdings reported Wednesday that adjusted net income for the quarter ended March 31 surged 85% to $64.5 million, compared with $34.9 million a year earlier.

CEO Joe Fortunato attributed the results to double-digit retail same-store sales growth, a growth in proprietary new products and increased traffic.

Consolidated revenue for the quarter increased 23.4% to $624.3 million; same-store sales grew 15.8% in domestic company-owned stores (including GNC.com sales), and 18.4% in domestic franchise locations.

MINNEAPOLIS — Emilio Estefan, the Grammy Award-winning music producer and husband to Gloria Estefan, is working with Target in a unique partnership that will the retailer appeal to the Latin community in key markets.

According to Target, Estefan will work closely with the company to curate a special selection of his favorite music, movies and books titled “Emilio Estefan’s Picks” that will available at select stores beginning June 6. Target will also leverage Estefan's close ties with Latin artists to develop exclusive music deals.

PURCHASE, N.Y. — Stop & Shop has launched two new initiatives to make it easier for customers to live healthier lives.

The company has launched a free, quarterly magazine to help fight childhood obesity and get kids to live healthier lifestyles. Kid Healthy Ideas is a 12-page full-color publication that targets children ages eight to 12 and features health-related educational articles, games and recipes.

WASHINGTON — If NRF's predictions come true, moms will be in for an especially good Mother's Day this year. According to NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion.

WASHINGTON — The National Retail Federation has named Bill Thorne SVP communications and public affairs. He will join NRF on June 1 to oversee the organization’s industry and public affairs communications strategy, including NRF’s Retail Means Jobs campaign, a multi-million-dollar initiative to demonstrate the power of retail to America’s economy and the career opportunities within the industry. Thorne currently serves as senior director, community affairs at Walmart.  

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.

Washington, D.C. -- The National Retail Federation announced that Bill Thorne has been named senior VP communications and public affairs. He will join NRF on June 1 to oversee the organization’s industry and public affairs communications strategy. Thorne currently serves as senior director Community Affairs at Walmart Corp.

FORT WORTH, Texas — RadioShack's sales and earnings fell in the first quarter, as the company struggles to deliver an effective mix or products and services to its customers.