Marketing Tactics

New York -- J.C. Penney appears to be relenting a bit on the strict non-promotional strategy launched by CEO Ron Johnson.

In a report on CNBC.com, Deutsche Bank analyst Charles Grom said the chain has added five "Best Price Friday" events to its calendar. The first took place the Friday of Memorial Day weekend, and another is scheduled for Black Friday in November. Others may occur at peak sales times, according to Grom.

Target couldn’t have written a better script for last weekend’s Indianapolis 500, won by Dario Franchitti in the number 50 Target Honda.

Fans of the IndyCar racing series know that Franchitti’s Honda normally bears the number 10, but in recognition of Target’s golden anniversary the car and his uniform bore the number 50. Franchitti had won the Indy 500 on two prior occasions so the fact that he was running well throughout the day was no surprise.

Minneapolis -- Caribou Coffee Co. said Wednesday it has opened its 100th international operating location, located in Istanbul, Turkey. The new store, which opened May 10, is in partnership with master franchisee Al Sayer Group and Turkey's Yildiz Holding, and is Caribou's sixth store in Turkey.

Al Sayer Group currently operates 89 of Caribou's 100 international locations in Turkey, Kuwait, United Arab Emirates, Lebanon, Bahrain, Jordan, Oman and Kingdom of Saudi Arabia.

Dallas -- Loyalty and marketing solution-provider Alliance Data Systems Corp. announced Wednesday that it has signed a multi-year renewal agreement to continue providing the turnkey, marketing-driven private label credit card program for Gardner-White Furniture.

Gardner-White is a regional retailer of home furnishings, electronics, mattresses and accessories in the metro Detroit area.

NEW YORK — Nicole by OPI is launching new fall shades of nail lacquer exclusively at Target this fall.

“Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” stated Suzi Weiss-Fischmann, Nicole by OPI EVP and artistic director. “Not only do the shades add the final touch to runway trends, the shimmery finish [also] adds elegance and depth to these trendy colors.”

The richly pigmented formulas come in shimmering shades of deep blue, gold, purple, mauve and green.

Hoffman Estates, Ill. -- Sears Holdings Corp. said Wednesday it has launched a new online charity project designed to parlay customer opinions into charitable contributions.

The project, called “Love/Hate: Share Your Thoughts, Send Some Love,” allows customers to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.

Nashville, Tenn. -- Tennessee’s largest outlet and value retail center, Opry Mills, has added a Claim Jumper restaurant to its dining options.

The new restaurant, which is making its market debut, recently opened at Entry 7 near the entertainment stage and joins other eateries such as Romano’s Macaroni Grill, Dave & Buster’s, Chuy’s, Rainforest Café, Aquarium Restaurant and a nine-unit food court.
 

Target this week featured collection of Procter & Gamble’s leading brands under the auspices of a “summer stock-up” sale that offered purchasers of three items a $10 gift card.