Marketing Tactics

NEW YORK — Customers who shop at Macy's and Macys.com on Aug. 25 can feel extra good, as the money raised during this charity shopping event will help support March of Dimes, a leading nonprofit organization for pregnancy and baby health.

The West Coast is getting its first taste of Uniqlo. The Japanese apparel powerhouse has opened a tech-inspired pop-up store, on Post Street in San Francisco. The temporary store will remain open until the end of September, prior to the opening of the company’s Union Square flagship.

Walmart will offer its holiday layaway 30 days earlier this year and extend the program to more product categories, the company announced Monday.

WILLMAR, Minn. — Jennie-O Turkey Store has launched its new  and improved turkey bacon. Now available in stores, the product offers delicious bacon flavor and crisp texture, but with significantly less sodium and fat than pork bacon,according to the company.  

ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

San Francisco -- A survey released Thursday by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them.

Nashville, Tenn. -- Kirkland reported Friday a loss of $2 million in the second quarter, widened from a loss of $480,000 in the year-ago period. Revenue edged up 1% to $91 million, missing Wall Street’s expected $94.4 million in revenue.

Same-store sales declined 3.6%.

The retailer has cut its earnings and revenue outlooks for the year.

The Global Reporting Initiative bestowed its highest accolade on Kimberly-Clark’s 2011 sustainability report.