Marketing Tactics

Walmart is among a group of pharmacy retailers working on an educational initiative with the U.S. department of Health and Human Services.

As part of a partnership with HHS, Walmart and Sam’s Club are providing information online to help educate Medicare recipients about the range of tax-payer funded “free” services available to them under the Affordable Care Act.

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

Sam’s Club is temporarily suspending is membership fee this weekend to engage in Texas’ tax-free holiday and promote new member sign ups.

The tax-free holiday for back-to-school products begins today and runs through Sunday. Texas is home to 74 of Sam’s 613 U.S. clubs, and during the same three-day period Sam’s will allow non-members to shop its clubs.

Ol’ Roy has new company on the shelves in Walmart’s pet department, as the retailer looks to capitalize on growth in high quality segments of the dog food category.

LOS ANGELES — Nearly half of consumers polled in the latest PriceGrabber survey respondents said that retailers are serving up better back-to-school promotions this year, compared with 2011.

All eyes are on J.C. Penney Co. as it rolls out the first wave of its branded shops to nearly 700 stores nationwide. 

Sam’s Club is temporarily suspending is membership fee this weekend to engage in Texas’ tax-free holiday and promote new member sign ups.

The tax-free holiday for back-to-school product runs Aug. 17 to 19 in Texas, home to 74 of Sam’s 613 U.S. clubs. During the same three day period Sam’s will allow non-members to shop its clubs.

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.