Marketing Tactics

Kansas City -- A new study of the millennial generation shows that many 25- to 34-year-old shoppers change their purchasing habits and behaviors after they start their families.

LOS ANGELES — Shopzilla, a leading source of sales and consumer feedback for online merchants and retail advertisers, is expanding its footprint with the launch of its new media solutions and audience targeting division Aisle A in Europe, which will offer marketers access to proprietary shopping intent data and evolving premium retail inventory. 

New York -- Forbes reported that CVS has opted not to sell the latest edition of Rolling Stone magazine, which features a photo of “Boston Bomber” Dzhokhar Tsarnaev on its cover.

Minneapolis -- Retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity, according to Kantar Media’s Marx report. Following on Walmart’s heels were Walgreens, Target and Family Dollar.

WOONSOCKET, R.I. — CVS employees cleaned up nearly 25,000 pounds of trash from shorelines across the country in partnership with Ocean Conservancy, a leading organization that educates and empowers citizens to take action on behalf of the ocean. 

The CVS Caremark Shoreline Cleanup, a national environmental employee engagement campaign, raises awareness of the connection between clean waterways and health. 

Chicago -- Home meal replacements or prepared foods from supermarkets, drug stores and other retail outlets will continue to capture share of the meal/snacks market by stealing visits from restaurants, according to a recent study by The NPD Group.

Its recent foodservice forecast through 2022 indicated that instances of prepared food purchased at retailers for at-home consumption will increase by 10% over the next decade compared to a 4% increase forecast for commercial foodservice traffic.

BENTONVILLE, Ark. — While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long. 

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, an outdoor mall now under construction, has taken a bold step to engage the surrounding Hilton Head Island community — both residents and visitors. It has set up shop on a crowd-sourcing website called Popularise and asked Hilton Head residents to suggest tenants for the 290,000-sq.-ft. property.