Marketing Tactics

PORT WASHINGTON, N.Y. — Ahead of the toy industry's annual convention this February, The NPD Group has reported that U.S. retail sales of toys generated $21.18 billion in 2011 compared with $21.68 billion in 2010, a decline of 2%. 

North Plainfield, N.J. -- A survey released Monday by Levin Management Corp., which polled retailers within its 12.5 million-sq.-ft. shopping center portfolio in New Jersey, Pennsylvania and New York, found a general feeling of post-holiday optimism.

Pittsburgh -- American Eagle Outfitters said Tuesday that its debut store in Israel will open on Thursday at Ramat Aviv Mall, in Tel Aviv.

Ten additional locations are planned over the next month, in locations such as The Big Mall in Petach Tikva, Kiryat Ono Mall, and Mall of Haifa. The franchise stores will be operated by Fox-Wizel Ltd., a leading retailer and wholesaler in the region.

Boca Raton, Fla. -- Office Depot announced Tuesday the release of its 2011 Corporate Citizenship Report, highlighting its commitment to business, ethics, diversity, environmental sustainability and community.

Highlights of the report include diversity initiatives such as its Historically Underutilized Businesses catalog, which features products by businesses owned by minorities, women, the disabled and veterans; its ranking as the greenest retailer in America; and its compliance training initiatives.

By Paul Cook, [email protected]

NEW YORK — Macy's announced that it is celebrating Black History Month this February by honoring the 100th anniversary of the birth of artist Romare Bearden.

HOFFMAN ESTATES, Ill. — Sears announced that it has partnered with H&R Block to launch a new website dedicated to helping consumers prepare for tax season. 

NEW YORK — Barnes & Noble has announced that it will celebrate Black History Month with special events and promotions recognizing the significant contributions by African-Americans to the world’s social, political and economic development. Throughout February, Barnes & Noble stores will host Storytime events, promotions and celebrity appearances in stores and online at Barnes & Noble.com (www.bn.com).

New York City -- Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

Seattle -- Starbucks Coffee Corp. has entered into a joint venture with Tata Global Beverages Limited that will result in the opening of the first-ever Starbucks locations in India. The 50/50 joint venture, called TATA Starbucks Limited, will own and operate Starbucks cafés, which will be branded as Starbucks Coffee “A Tata Alliance.” (Tata Global Beverages is the world’s second largest tea company and Asia’s largest coffee plantation company.)