In-Store Media

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

It’s easy these days to get caught up in the frenzy as online sales growth outpaces total retail sales growth. But let’s not lose sight of an important fact: The physical store still remains the most crucial brand touchstone for shoppers. It’s also where the overwhelming majority of retailers still rack up their volume. And according to nearly every reputable forecast, that isn’t likely to change anytime soon.

Los Altos, Calif. -- Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

Camp Hill, Pa. - Rite Aid Corporation has been named the first national retail partner of text4baby, a free text-messaging service for pregnant women and mothers of infants under age 1. Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby.

SGK, formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company, has appointed Scott Lucas to the new position of managing director, brand development to oversee its Brandimage and Anthem operations in Cincinnati.

New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods. 

Kohl's is expanding its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance, as competition within the beauty space continues heating up.