In-Store Media

Denver -- Research results released Tuesday by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.

The shopper behavior study, called The Checkout, showed that 66% of those who purchase off-list items were motivated by a sale or promotion. Thirty percent said they found a coupon, and 23% wanted to pamper themselves.

By Seth Sarelson, [email protected]

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

At Westfield San Francisco Centre, a nightly light show projected onto the mall’s iconic dome is expected to be a huge draw.

The center, owned by Westfield, will be showcasing a one-of-a-kind animated 3D light spectacular, called The Heart of San Francisco, which will run nightly on Level 4 Under the Dome from June 15 through July 31.

Featuring iconic San Francisco images, the free show will be projected on the Centre’s 102-ft.-wide dome and set to a collection of San Francisco songs.

By Steve Friedman, [email protected]

GREENVILLE, S.C. — Bi-Lo noted last week that three of its locations along the South Carolina coastline had been refreshed in March.

“Bi-Lo believes in offering our customers the highest possible standards and this remodel program speaks directly to that,” stated Bi-Lo president Michael Byars.

The enhanced departments in the updated stores feature improved freshness, variety and quality, including:

SALISBURY, N.C. — Food Lion has launched its Hunger Has a Cure Campaign to support Feeding America's network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 17. Customers may also donate any other amount of their choice.

Columbus, Ohio -- Express announced the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

NEW YORK — Whole Foods Market is leading charge to promote the sale of sustainable seafood by becoming the first national grocer to stop selling red-rated seafood. The company announced that, beginning this Earth Day (April 22), it will no longer carry red-rated, wild-caught fish in its seafood departments. 

Opening day for Major League Baseball is April 5, and Target was on its promotional game this past weekend featuring assortments of MLB licensed products in its weekly ad.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.