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Sports Sponsorships

  • Study: Super Bowl to generate $210 million of direct spending in N.Y., N.J.

    New York -- Direct spending in New York and New Jersey by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities related to Super Bowl XLVIII is expected to total more than $210 million.

  • Bud Light launches campaign to keep fans safe on Super Bowl Sunday

    Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

    "At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

  • Macy’s opens Super Bowl shop in Herald Square flagship

    In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

  • McDonald’s franchise group launches social Olympics campaign

    Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

  • Macy’s opens pop-up NFL Super Bowl Shop in Herald Square

    New York – Macy’s opened the exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City on Sunday, Jan. 19. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

  • Gillette offers chance to win a trip to Super Bowl

    Now that we know the two teams that are heading to Super Bowl XLVIII Sunday, Feb. 2, Gillette is offering a chance for football fans to score last-minute tickets to the big game via Twitter.

    Linebacker Clay Matthews will announce one winner each day via his personal Twitter handle, @ClayMatthews52 between now and Jan. 24.

  • Dunkin’ Brands partners with Liverpool FC

    Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

  • H&M to air interactive TV ad during Super Bowl

    New York -- Fast-fashion retailer H&M will debut what is being called the first “shoppable TV commercial” during the upcoming Super Bowl. The 30-second ad, which will utilize Delivery Agent’s “t-commerce” platform, will promote David Beckham’s bodwear line, which is sold at H&M.

    The in-commercial buying will only be available on "select Samsung Smart TVs.

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