Sports Sponsorships

The high school in Buena Vista, Colo., earned an annual award from athletic apparel manufacturer Russell Brands after it demonstrated courage and perseverance following a tragic event in September.

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son. 

Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

Charmin toilet paper delivered relief to tailgaters in Dallas Thanksgiving Day, when the Dallas Cowboys hosted the Oakland Raiders. As part of the Charmin Relief Project, the brand took state-of-the-art restrooms to the stadium.

The restrooms, which featured bathroom attendants, were touted as “an upscale bathroom experience.”

Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.

The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.