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J.C. Penney is expanding its partnership with Shaquille "Shaq" O'Neal.

Mobile ad spending, smart speaker adoption, and augmented reality are among six digital trends on a watch list compiled by eMarketer.

Three trendy online beauty and lifestyle brands with huge cult followings recently opened at Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas – and their influencer hookups are attracting Millennials to the site.

It’s an exciting time to be in retail — really. Here are four of my favorite start-ups bringing a new level of energy into the industry.

Not only are today’s younger consumers financially conscious, they’re also heavily influenced by cost when it comes to purchasing decisions.

Extending Prime Day by six extra hours may not have been as valuable as Amazon hoped.

Despite Prime Day’s overall excitement and steep promotions, customers expect better deals on Black Friday and Cyber Monday.

Retailers have a new secret weapon to understand the offline shopping journey — one that could spur spending this back-to-school season.

Mobile wallets may enable users to electronically and seamlessly pay for merchandise, however digital payments are not driving usage.

More retailers are jumping on the Prime Day bandwagon, and successfully snagging sales with their own online summer shopping holidays.