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J.C. Penney goes big—and tall—with NBA legend

J.C. Penney is expanding its partnership with Shaquille "Shaq" O'Neal.

The department store retailer is launching an all-new, exclusive big & tall brand, Shaquille O'Neal XLG. Available in 350 stores, and online, on Sept. 13, the new brand will feature a curated selection of men's clothing and furnishings designed specifically with the big & tall customer in mind.

It will offer over 60 styles of men's suited separates, dress shirts, ties and belts in a range of sizes. The clothing has been designed for comfort with cooling technology and stretch fabrics and flex collars.

"With the launch of Shaquille O'Neal XLG, we continue to strengthen our special size business by delivering the stylish, high quality apparel and accessories our customers want at the value they seek," said James Starke, senior VP and head of merchandising for J.C. Penney. "Shaquille is a trusted and charismatic brand advocate who resonates with our core male customer, and we cannot wait to share his collection with big & tall men, giving them another compelling reason to visit J.C. Penney."

O'Neal began his partnership with Penney as the exclusive big & tall style ambassador in March, throughout the company's big & tall marketing initiatives. The retailer has featured O'Neal in a variety of broadcast, print, digital and social campaigns.

“I've always partnered with trusted, quality brands that have personal meaning to me, and I'm beyond excited to expand my relationship with J.C. Penney,” said O'Neal. “Every big guy should have the opportunity to bring the sexy like I do, and I can't wait to help men just like me look their best with a men's clothing collection that not only fits their frames, but fits their wallets, too.”
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