Walmart unveils new Gap Home brand with social media event

Marianne Wilson
Editor-in-Chief

Walmart launched its new Gap-branded line with a livestream shopping event.

Available only at Walmart, the Gap Home collection features more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a denim pillow to $64.98 for a king comforter set. (Click here to see the line’s lookbook.)

The collection — Gap’s first-ever line of home products — is now available to shop on Walmart’s website. The most popular items are expected to be available in the discounter’s stores at some point.

For those who wanted early access, Walmart held a Gap Home Shop-Along livestream event on walmart.com/live and its Facebook page  on Wednesday, June 23.  Select pieces were  available to shop during the event, which was hosted by TV personality and fashion designer Whitney Port, who was joined by the head of Gap home product Anouar Alami and interior designer Dabito.

Gap is the first fashion retailer to partner with Walmart in the home space. The discounter’s other partners in the private-label home category include actress Drew Barrymore and television personality and food writer Ree Drummond (“The Pioneer Woman”).  

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