Social Media

BENTONVILLE, Ark. — Grilling is the theme of Sam's Club's annual "Spring Taste of Sam's Club" event, and the retailer is inviting members and non-members to sample some unexpected grilling options at its free event taking place Friday, April 27 to Sunday, April 29 from 11 a.m. to 6 p.m.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Tuesday it will hire 100 additional developers in India as part of its @WalmartLabs unit, which is focused on growing the retailer’s social media and mobile presence globally.

In November, WalmartLabs, under the retailer’s global e-commerce group, will build an operation in India to use social media and digital technology to attract shoppers.
 

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

Dallas -- The Container Store said Tuesday it has enlisted Epsilon, a subsidiary of marketing solution-provider Alliance Data Systems Corp., for comprehensive data and database marketing services.

The services are designed to fuel marketing efforts to acquire and retain customers and increase sales.

By Steve Friedman, [email protected]

If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.

New York -- Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said Monday. The deal, which is the social-networking company’s largest acquisition to date, is expected to close later this quarter.

Instagram was named iPhone app of the year in 2011.

Facebook will acquire Instagram's entire team as part of the deal.