Gander Mountain launches new Web site, GanderMtn.com

ST. PAUL, Minn. Gander Mountain has launched GanderMtn.com, a new Web site that will carry the same brand names found in the stores, along with a wide selection of items with the Gander Mountain brand. The sporting goods retailer is launching the site with 10,000 of its best-selling and seasonal items, and will be adding new items almost daily.

Through GanderMtn.com, customers will be able to sign up to receive information about seminars, store events and new product launches, as well as the new Gander Mountain catalog, which will be sent to customers' mailboxes in the coming weeks. The new catalog will feature 244 pages of products.

GanderMtn.com also features a bragging board where customers will be able to upload photos of their latest hunting or fishing adventures. Customers also will be able to write product reviews and read other customer reviews prior to making a purchase. To receive assistance, customers will have the option to contact a Gander Mountain associate via phone, e-mail or an interactive live chat feature.

"At Gander Mountain, we truly enjoy sharing in the outdoor experience with our customers and we didn't want to lose that sense of community and personal service when we launched GanderMtn.com," said president and ceo Mark Baker. "These interactive features and customer service contact options complement what we are doing in our 115 retail stores."