Social Media

TAMPA, Fla. — Sam's Club has signed a deal with Triad Retail Media to provide pet care information on its website, Triad said Wednesday.

This is not your father’s (or my father’s) RECon. True, the conference wasn’t called that back then, but it is clear to me that this influential annual event is evolving. I see three relatively new RECon trends/developments that I think are significant beyond the conference itself; indicating bigger-picture changes within the broader retail real estate industry:

Stronger international presence

HOLLYWOOD, Calif. — Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.

The line will include apparel and accessories, available in sizes 0 to 5T, as well Small Paul-branded bags, backpacks, footwear and hosiery, and plush toys.

Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.

NEW YORK — Gap has launched a new global marketing campaign focused on its new t-shirt collection. The line will include three categories—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.

Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.