Nickelodeon, Lucky launch election-inspired t-shirts

NEW YORK Nickelodeon & Viacom Consumer Products and Lucky Brand have announced a line of election-themed kids' t-shirts inspired by Nickelodeon's Kids Pick the President campaign. The shirts will have a limited-run nationwide in 115 Lucky Brand Kids, Lucky Brand Adult, and Nordstrom Department stores in U.S. cities including: New York; Los Angeles; Las Vegas; Miami; and Washington D.C. among others.

The Nickelodeon's Kids Pick the President campaign, the new line of t-shirts will be available in both boys' and girls' sizes. Retailing at $34, the 4,000 limited-edition tees will hit shelves in mid-September. Each shirt will feature a Kids Pick the President hang tag describing the campaign and how kids can get involved. Nickelodeon's award-winning Kids Pick the President is designed to involve kids in the election process and give them a voice in the U.S. presidential election.

"Nickelodeon strives to be everywhere kids are on every platform and throughout all our businesses," said Hal Snik, senior vp of domestic licensing for Nickelodeon & Viacom Consumer Products. "With such an ambitious, socially aware and stylish millennial generation on the rise, it's essential to create and offer products that are relevant to their everyday lives."