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  • Gap extends ads to digital, social, mobile space

    New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

  • Gap leverages digital, social, mobile space in new ad campaign

    Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

  • Dick’s upgrades interactive pro football jersey rankings

    Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

    Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

  • Twitter tweets plans to file for IPO

    Twitter is going public and announced its intention to file for an IPO with a tweet.

    “We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

  • CRE conference takes digital turn

    An already impressive speaker lineup was further strengthened this week when executives from Walmart.com, Salesforce.com, DataRank and Saatchi & Saatchi X were added to the lineup for the Emerging Trends in Retailing conference.

  • Miller Lite and Marlon Wayans pick winner of national comedy competition

    Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."

  • Belk’s multichannel campaign draws 220,000 registrants

    Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign. 

    Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.

  • The Lay's Stax brand marks anniversary with football promotion

    PLANO, Texas — As the Lay's Stax brand prepares to mark its 10th anniversary, it is teaming up with the National Football League for its first-ever football-themed promotion. 

    Lay’s Stax will host a Game Day Click-Off sweepstakes on its Facebook page, where fans of Thursday Night Football and Lay's Stax crisps will have the chance to engage with the brand, share their love of football and win prizes, including a chance to win tickets to Super Bowl XLVIII in New York/New Jersey.

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