Social Media

NEW YORK — Nicole by OPI is launching new fall shades of nail lacquer exclusively at Target this fall.

“Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” stated Suzi Weiss-Fischmann, Nicole by OPI EVP and artistic director. “Not only do the shades add the final touch to runway trends, the shimmery finish [also] adds elegance and depth to these trendy colors.”

The richly pigmented formulas come in shimmering shades of deep blue, gold, purple, mauve and green.

Hoffman Estates, Ill. -- Sears Holdings Corp. said Wednesday it has launched a new online charity project designed to parlay customer opinions into charitable contributions.

The project, called “Love/Hate: Share Your Thoughts, Send Some Love,” allows customers to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.

MOORESVILLE, N.C. — Lowe's is asking its Facebook fans to vote on their favorite design in the 2012 Lowe’s Designer Challenge and help one of the nation's top lifestyle experts win $50,000 for the charity of their choice. Elaine Griffin, Danny Seo and Marcela Valladolid designed spring vignettes using Lowe’s latest line of outdoor living products for spring and summer entertaining.

HOFFMAN ESTATES, Ill. — Sears is encouraging customer feedback for the products it sells by offering shoppers the chance to vote for their favorite participating charity every time they post a product review. Through its "Love/Hate: Share Your Thoughts, Send Some Love" project, Sears is offering customers the chance to share their opinion -- good or bad -- on products and in return vote for one of four charities to receive a grand prize of $100,000. The participating charities competing for the grand prize  include the American Cancer Society, St.

BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


Boise, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


CAMDEN, N.J. — Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.

Burlington, Mass. -- E-commerce solution-provider Demandware said Wednesday that lifestyle brand Life is good has selected Demandware Commerce as the central platform to support its digital growth strategy.

The steady erosion of newspaper circulations naturally has led many to predict that the printed ad circular is not much long for this world and will quickly disappear as consumers demand more digitized ads and coupons. Last year, the Associated Press, along with 32 other publishers and 30 retailers, launched iCircular to help stave off declining ad revenue.

WASHINGTON — Tanna Dang, a boutique owner in Honolulu, Hawaii was awarded the top $25,000 prize in the National Retail Federation’s inaugural “This is Retail” video contest. Florida’s Kim Williams of The Polka Dot press came in second place and will take home $15,000 and Illinois’ Susan Kaufman will take home $10,000 for third place. Nearly 1 million votes were cast by the public through NRF’s Retail Means Jobs website to choose the contest winners.