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Social Media
Tools for engaging with holiday shoppers on the most popular social platforms
Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.
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Online retailer offers consumers in-store treatment
LAS VEGAS — Online retailer 6pm.com has promoted Jay Alexander to the newly created position of senior style adviser. This role was created to reinforce the brand's growth through on-trend, in-season merchandise and respond to customers' requests for access to a style expert.
In his new role, Alexander will leverage his designer relationships and knowledge of the latest runway and market trends to help customers score the best styles for their entire family — therein giving online consumers the in-store treatment.
