The Lay's Stax brand marks anniversary with football promotion

PLANO, Texas — As the Lay's Stax brand prepares to mark its 10th anniversary, it is teaming up with the National Football League for its first-ever football-themed promotion.

Lay’s Stax will host a Game Day Click-Off sweepstakes on its Facebook page, where fans of Thursday Night Football and Lay's Stax crisps will have the chance to engage with the brand, share their love of football and win prizes, including a chance to win tickets to Super Bowl XLVIII in New York/New Jersey.

Each week between Sept. 12 and Dec. 12, fans of Lay's Stax crisps have something extra to look forward to while watching Thursday Night Footb6all on NFL Network. After the first score of each game, the brand will activate the Game Day Click-Off promotion via the NFL tab on the Lay's Stax Facebook page. The first 1,000 fans who log on and enter the sweepstakes after the first score of the game will win prizes, including free Lay's Stax potato crisps, and be entered for the chance to win tickets to the Super Bowl.

"As we celebrate 10 years of bringing snack fans great flavor and crunch, the Lay's Stax brand is excited to launch the Game Day Click-Off Facebook sweepstakes," said Alanna Cotton, VP, Frito-Lay. "Thursday Night Football adds some extra excitement to the end of the work week, and we're thrilled to partner with the NFL to give fans even more reason to enjoy game day from the comfort of their own homes."

The Lay's Stax brand offers six core varieties, including Original, Cheddar, Hot'n Spicy Barbecue, Mesquite Barbecue, Salt & Vinegar and Sour Cream & Onion, as well as additional flavors such as Buffalo Wings with Ranch, Bacon and Cheddar Potato Skins, Jalapeño Pepper Jack and All-American Cheeseburger. The Lay's Stax Que Rico line offers spicy snack fans flavors such as Abodabas, Limon, Chile Limon and Flamas. Lay's Stax potato crisps are available at retailers nationwide.