Social Media

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

Woonsocket, R.I. -- CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.

Tools for engaging with holiday shoppers on the most popular social platforms

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

LAS VEGAS — Online retailer 6pm.com has promoted Jay Alexander to the newly created position of senior style adviser. This role was created to reinforce the brand's growth through on-trend, in-season merchandise and respond to customers' requests for access to a style expert. 

In his new role, Alexander will leverage his designer relationships and knowledge of the latest runway and market trends to help customers score the best styles for their entire family — therein giving online consumers the in-store treatment.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

By Dawn Palmer, Accenture

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign. 

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps. 

BATTLE CREEK, Mich. — Kellogg's has teamed up with Scholastic as well as actor and children's book author Taye Diggs to promote childhood literacy and the importance of having books in the home. 

In a public service announcement, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities.

Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.

The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).