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Social Media

  • Walmart.com gives Facebook fans early access to back-to-school sale

    San Bruno, Calif. -- Walmart.com is giving fans of its Facebook page early access to a "Back to Class Cyber Monday" event being held Monday, Aug. 12. Customers will receive online discounts of up to 60% on close to 300 back-to-school items ranging as high as almost 60%, while supplies last. Fans of Wal-Mart’s Facebook page can gain early access to the sale by visiting the page on Sunday, Aug. 11 and clicking a special link.

  • Report: YouTube targets Vine, Instagram with new app

    San Bruno, Calif. -- YouTube is reportedly challenging the Vine video app from Twitter and Instagram video app from Facebook with its own new video app called MixBit. As reported by the New York Times, MixBit allows users to record up to 16 seconds of video (compared to 15 seconds for Instagram and six seconds for Vine) on their smartphones.

  • Report: The five types of social back-to-school consumer

    Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

    The five types of social back-to-school consumer are:

  • Report: Facebook plans Trending Topics

    Menlo Park, Calif. – Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users. As reported by All Things D, Trending Topics will display a banner highlighting a specific topic. If the user clicks the banner, they will see related comments and posts from friends and other Facebook users they don’t know.

  • Heidi Klum dons Jordache jeans for latest ad campaign

    NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

    Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.  

  • Jack in the Box pops up with Vine campaign

    San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.

  • Snyder’s-Lance building brands on quest for differentiation

    Increased advertising to support brand differentiation ate into second quarter profits at snack maker Snyder’s-Lance, but the company expects the investment to pay off during the second half of the year.

    Snyder's-Lance, Inc. said sales increased 9.9% to $439 million from $399 million and profits, excluding non-recurring items, increased 12.6% to $16.9 million, or 24 cents a share, compared to $15 million, or 22 cents a share. Earnings per share were four cents below analysts’ consensus estimate.

  • Harbor Freight teams with Ozmott on mobile application

    Traverse City, Mich. -- Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
         

  • Belk launches Pinterest-based bridal campaign

    Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.

  • Facebook Video Ads: Boon or Bane for Retailers and Consumers?

    Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

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