Social Media

General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.

Cleveland -- Holiday spending expectations are in line with last year when in-store shopping accounted for 70% of spending, according to a new survey by Forest City Enterprises. The average in-store expenditure is expected to increase by 1% to about $774. The average online expenditure is expected to decrease by 0.3% to $330.

Holiday shoppers will be driven more than ever by value this year and that they expect to shift even more of their spending toward children, the study found.  

Oakbrook Terrace, Ill. — Mid-America Real Estate Group has named Emily Dutson as the firm’s first in-house marketing associate.

Beginning on Dec. 1, she will oversee all channels of marketing and public relations for each of Mid-America’s locations in Oakbrook Terrace, Ill., Chicago, Detroit, Milwaukee and Minneapolis. She will provide all online, social media, website and print content as well as promotional initiatives and media communications.

San Bruno, Calif. – Wal-Mart is providing a number of special holiday deals to online and mobile shoppers as part of an early Cyber Monday promotion that begins Saturday, Nov. 30. In addition, Walmart's mobile app customers, Facebook fans and email subscribers will be among the first to receive invitations to an early shopping event on Sunday, Dec. 1, featuring up to 20 of the best Cyber Monday items while supplies last, before they are widely available.

Raleigh, N.C. – Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.

Milwaukee – Harley-Davidson is debuting a new Pinterest pinboard at Pinterest.com/harleydavidson. The pinboard features holiday gifts as well as 2014 bikes, custom items, and parts and accessories.

Starting Nov. 26 and running through Dec. 24, people can create their own pinboard with Harley-Davidson items. Harley-Davidson will pick nine weekly winners at the $25-$200 level and one $10,000 grand prize winner with no purchase necessary.

In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.

The headliner deal is a LG brand 55 inch, 3D LED television with a sound bar for $799 along with 200 other online specials that will last through Friday, December 6. Walmart also reduced its free shipping threshold to $35 from $50.

Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.

Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.

Denver -- Thirty percent of shoppers say the ease, speed, and low prices offered online make it a clear solution for the value and time-saving shopping experience they seek. An ongoing shopper behavior study from The Integer Group and M/A/R/C also shows that although mass merchants remain a popular holiday shopping destination, a leading 54% of shoppers say they will take advantage of free shipping deals that e-retailers can offer.