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  • Gap launches omni-channel holiday marketing campaign

    San Francisco -- Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

  • Retailers anticipate boost in Black Friday sales

    Retailers anticipate a 3.1% increase in sales on Black Friday this year, mirroring their projections from last year. However, a new a survey of top retail chief marketing officers by BDO USA shows that retailers have moderated their expectations for growth in Cyber Monday sales, predicting that sales will grow by 3.7% this year, down slightly from last year’s sunnier 4.3% growth projection.

  • NRF forecasts 140 million customers over Thanksgiving weekend

    Washington, D.C. -- Up to 140 million people plan to or will shop over this Thanksgiving weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year. According to a new survey from the National Retail Federation (NRF), Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.

  • E-commerce eats into Thanksgiving weekend crowds

    New research from the National Retail Federation sheds light on how 140 million Americans plan to shop during the Thanksgiving weekend.

    According to a new survey from the National Retail Federation, Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.

  • Survey forecasts early holiday shopping and uptick in 2014 store openings

    North Plainfield, N.J. -- Forty-three percent of respondents to Levin Management’s annual pre-holiday retail sentiment survey believe that their holiday sales will peak prior to and during the Thanksgiving/Black Friday weekend sales period. In other notable results, 43.6% of respondents’ companies plan to open new stores in 2014 – a significant jump from 23% in last year’s pre-holiday poll and 35.9% the previous year.

  • HSN, Univision launch integrated marketing partnership

    New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.

  • Meijer takes original approach to Black Friday

    Meijer is taking an original approach to Black Friday and generating return visits. The Grand Rapids, Mich.-based retailer will offer deals on three different days — Thanksgiving Day, Black Friday and Saturday — along with coupons for additional deals that consumers can use on their next shopping trip.

  • Report: U.S. Hispanic shoppers make more grocery trips

    Jacksonville, Fla. -- Hispanic shoppers in the United States make more grocery trips and spend more across grocery trip types than total U.S. shoppers, according to AMG Strategic Advisors, the growth strategy consultancy of Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods industry. On average, U.S. Hispanic shoppers make 4.1 routine grocery trips per month and spend $110 on each trip, compared to total U.S. shoppers who make 3.8 routine grocery trips per month and spend $95 on each trip.

  • Another new wrinkle in the e-commerce revolution

    The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

  • Lowe's eyes DIYers this holiday season

    Lowe’s is kicking off the holiday season by positioning itself as the go-to place for DIYers to shop for materials that will allow them to tackle budget-friendly DIY projects so they can prepare their homes for the holidays.

    The home improvement retailer has a dedicated landing page offering inspiration from do-it-yourselfers and designers, including Design Mom, Little Green Notebook, Brit + Co., Curbly and P.S. – I made this… and Oh Happy Day.

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