Social Media

Wayne, N.J. –- Toys 'R' Us Inc. is releasing The Great Big Christmas Book, the company’s annual holiday gift guide. More than 8 million Toys 'R' Us customers will receive a special edition of The Great Big Christmas Book, with deals valid Sunday, Nov. 2 through Saturday, Nov. 22, plus several “Ultimate Wish Saturday” events to be held throughout the month.  

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

Seattle –- Amazon.com is reportedly using feedback collected from its “Amazon Moms” Facebook group and other corporate Facebook pages to help create promotional lists of holiday toys.  

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

Bentonville, Ark. –- Wal-Mart Stores Inc. has reportedly apologized for offering Halloween outfits labeled as “fat girl” costumes on its e-commerce site. According to Bloomberg, Wal-Mart issued the apology after receiving social media criticism from offended consumers.  

Micaela Erlanger, a stylist to the stars and a self-proclaimed "vintage-a-holic, and glamour girl," has joined the Maidenform brand as an ambassador and spokesperson through March 2015.

Erlanger will guide the Maidenform customer, offering  tips, picks and styling insight via the brand's website and social media platforms.

Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.  From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. 

Paris, France -- Digital Social Retail, a division of digital marketing agency Holosfind, is launching a digital convergence platform for the retail industry, integrating innovative technology and centralized management, for real-time streaming of audio and video content and personalized geolocation messaging. After 18 months of development and the signing of a joint venture for the acquisition of technology with the Israeli company Media TV, Digital Social Retail has introduced the Social Retail convergence platform.