Social Media

Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  

Victoria's Secret loss is American Eagle Outfitters’ gain as the teen apparel retailer posted better-than-expected second quarter results, fueled by strong demand for its Aerie lingerie brand.   Net income fell to $21.2 million, or 12 cents per share, in the quarter ended July 29, from $41.6 million, or 23 cents per share, in the year-ago period. Excluding restructuring and related charges of $0.07 per diluted share, the company’s adjusted EPS was $0.19 for the quarter, above analysts' estimates.  

Parents may be using mobile to look for deals this back-to-school season, but most purchases are happening in-store.   Sixty-eight percent (68%) of shoppers will make their back-to-school purchases in-store vs. 32% who would prefer to shop only online, according to the “2017 Back-to-School Sales Report,” from ChargeItSpot.  

Jo-Ann Fabric and Craft Stores is changing the way it connects with shoppers.    Coinciding with efforts to “modernize” its brand, the arts and crafts retailer is adopting mobile technology as a means of fostering collaboration and enhancing the shopping experience. Jo-Ann’s new mobile app will enable users to shop for supplies, find project ideas, redeem mobile coupons, and find and share project “How-To’s.”  

Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.   Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity.

Empire Outlets, the outlet center taking shape on the Staten Island side of the Staten Island Ferry, has turned to Manhattan and Holly Nichols to help promote the center.   Nichols’s illustrations have guided campaigns for Saks Fifth Avenue and Neiman-Marcus, not to mention New York and Boston Fashion Weeks. Her work has 600,000 followers on Instagram, and originals sell to collectors on Etsy.