Pilot Flying J adds new executive position

Pilot Flying J has added a new title to its management team.



The company announced that Whitney Haslam-Johnson, previously VP of brand and customer experience, has been named to the new position of chief experience officer at Pilot Flying J. Johnson is also a member of the company’s board.



In her new role, Johnson's primary focus will be on creating positive and memorable moments, while elevating the overall team member and guest experiences. She will lead Pilot Flying J's marketing innovation and enhancements across all channels. Johnson will also play a key leadership role in the continuing modernization of existing travel centers that includes new food options, improved retail offerings, upgraded restrooms and more efficient parking solutions for professional drivers.



In addition, Johnson will continue overseeing a portfolio of responsibilities from her previous position, including: advertising, media, public relations, rebranding and remodeling of all Pilot and Flying J locations, directing sports and marketing sponsorships and the rollout of new digital communication tools.



Pilot Flying J is the largest operator of travel centers in North America. It has more than 750 retail locations, 44 Goodyear Commercial Tire and Service Centers and 35 Boss Shops.



"Making Pilot Flying J a great place to work and shop is something we talk about constantly, and Whitney has the passion and drive to do both," said Ken Parent, president of Pilot Flying J. "It's that best-in-class experience that will help Pilot Flying J remain the leading travel center brand in North America."