Retailer Campaigns

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

RACINE, Wis. — SC Johnson has introduced Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle.

According to SC Johnson, data shows U.S. consumers are not keen on refilling their household cleaning bottles and is hoping the launch of Windex Mini will help the company understand why that is the case.

The first Target stores in Canada won’t open until 2013, but the company recently announced it retained MDC Partners to lead the development of its overall marketing efforts. According to the company, the MDC integrated team is being led by kbs+p Canada and Veritas Communications, along with support from Northstar Research Partners and BOOM! Marketing. 

Houston -- Greensboro, N.C.-based Tanger Factory Outlet Centers and Indianapolis-based Simon Property Group announced Thursday that they have entered into a 50/50 joint venture agreement to develop a Tanger Outlet Center south of Houston, in Texas City.

Phase I is slated for 350,000 sq. ft. of brand name and designer outlet stores; the 55-acre site is expected to accommodate future expansion of about 120,000 sq. ft.

Tenant announcements and ground breaking ceremonies are slated for July; the center is scheduled to open in summer 2012.

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.

Bentonville, Ark. -- Wal-Mart Stores is cutting gas prices by 10-cents a gallon for three months to help consumers worried about their spending amid a sputtering economy and busy summer travel season. The chain said that customers visiting participating Murphy USA and Walmart gas stations in 18 states through Sept. 30 will receive a discount on all fuel, gas and diesel purchases when they use a reloadable Walmart gift card, Walmart MoneyCard or a Walmart credit card.

BENTONVILLE, Ark. — Walmart announced that it will offer customers savings of 10 cents a gallon on all fuel, gas and diesel at participating Murphy USA and Walmart gas stations.  The reduction is part of a 90-day Rollback program.

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.