Retailer Campaigns

MIRAMAR, Fla. — Russell Hobbs, the licensee of the Farberware brand, announced that it has launched an exclusive line of small kitchen appliances at Walmart.

Farberware's line of products includes a chic, programmable coffee and tea maker, a dual-function food processor and a powerhouse 10-speed blender. All have stainless steel finishes and unparalleled craftsmanship perfect for the home chef that is interested in high-quality, great-looking appliances at an affordable price, according the company. All items are priced at $59.88 each.

New York City -- New York & Co. said Tuesday it has launched its debut Facebook sweepstakes campaign, which it will promote through multiple social media outlets.

The promotion, which runs Nov. 1 – Nov. 16, utilizes email, in-store signage, Facebook and Twitter, and awards a sweepstakes winner a trip for two to New York City, as well as provides gift cards to runners up.
 

Dallas -- SRS Real Estate Partners has announced the hiring of Caroline Hurley as a senior marketing coordinator in the Dallas/Ft. Worth office.

Hurley will be responsible for executing national marketing strategies at the local level including branding, lead generation initiatives, communications and public relations, digital marketing and providing broker support. 

The proverbial race to the bottom is nearing its conclusion as evidenced this week by Target’s decision to open Denver area stores on Thanksgiving Day. This development was overshadowed somewhat by the retailer’s decision to open stores at midnight on Black Friday, but it is no less significant simply because only one market is involved.

News spread quickly last week that Target stores would open at midnight on Black Friday, and that was the idea. The company earned a tremendous amount of media exposure by announcing its earliest ever opening time and joined the ranks of other retailers eager to accommodate the desires of millions of Americans by opening as early as possible on Black Friday.

MINNEAPOLIS — Target is getting an early jump on Black Friday this year, announcing that it will open its stores at midnight on Nov. 25. 

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, EVP stores for Target.

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.