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Farberware launches kitchen appliance line at Walmart


MIRAMAR, Fla. — Russell Hobbs, the licensee of the Farberware brand, announced that it has launched an exclusive line of small kitchen appliances at Walmart.

Farberware's line of products includes a chic, programmable coffee and tea maker, a dual-function food processor and a powerhouse 10-speed blender. All have stainless steel finishes and unparalleled craftsmanship perfect for the home chef that is interested in high-quality, great-looking appliances at an affordable price, according the company. All items are priced at $59.88 each.

"In today's economy, consumers perceive a 'good value' as more than just the lowest price. They also want all the bells and whistles they've come to expect in their appliances like stainless steel finishes, digital controls and dual functionality, and we're proud to say that this new line has all that and more," said Danielle Gosthe, senior brand manager for the Farberware brand. "Our coffee and tea maker, food processor and blender go toe-to-toe with other well-known brands and beat them with more features, lower pricing and higher-end finishes."

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