Retailer Campaigns

MOORESVILLE, N.C. — Following the recent launch of its "Never Stop Improving" marketing campaign, Lowe's announce that it has introduced MyLowe’s, an integrated online experience that will help customers manage their biggest asset - their homes. Both the new campaign and website are part of Lowe's strategy to position itself as a destination for home improvement projects and to better appeal to the average consumer.

Target is facing new holiday pricing pressure as Walmart announced the launch of its Christmas price guarantee.

Customers who purchase eligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25. 

One thing retailers learn, some of them the hard way, is to take no competitor lightly. Consider the case of Dollar General and a toy promotion it is running for the holidays.

BENTONVILLE, Ark. — Walmart announced that it is helping ensure customers pay the lowest price on holiday gifts with the launch of its Christmas price guarantee.

Customers who purchase eligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25. 

Bentonville, Ark. -- Walmart on Monday said it will offer shoppers gift cards if they buy items and then see lower prices at other stores during the holiday season.

The chain’s "Christmas Price Guarantee" will apply to good purchased Walmart stores in the United States from Nov. 1 to Dec. 25. Under the program, shoppers who buy a product at Walmart and then find the identical item listed for a lower price at another store can receive a gift card for the difference.

Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.

Former Walmart president and CEO Lee Scott was a keynote speaker earlier this week at the National Beer Wholesalers Association’s 74th annual convention and trade show at Ceasar’s Palace in Las Vegas.

Promotional materials billed his appearance as an exciting opportunity to hear about the leadership, innovation and business strategies that led Walmart to be such a successful retailer and noted that Scott would also participate in a candid question and answer forum where distributors would have the opportunity to ask some tough questions.

BENTONVILLE, Ark. — In honor of Adopt-a-Dog Month in October, Sam's Club announced that it is pledging $20,000 of Simply Right branded pet food, supplies and Sam's Club gift cards to four U.S. animal shelters in need of support following recent natural disasters. The pet food is part of Sam's Club's new proprietary brand Simply Right line of quality and affordable pet care products, available exclusively to Sam's Club members.