Retailer Campaigns

WESTBOROUGH, Mass. — BJ's Wholesale Club is capitalizing on the growing demand for locally-grown produce by launching its "Farm to Club" program in each of its 195 clubs in 15 states. Rolling out this spring and summer, the Farm to Club program includes a variety of fresh fruits and vegetables that will be clearly marked with a special "Farm to Club, Locally Grown" seal.

By Steve Friedman, [email protected]

In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.

Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.

If you’re like me and watch more TV than you should, you’ve probably seen the unusual new Target commercials with the hot air balloon. These “Color Changes Everything” spots feature a troupe of lively individuals landing in a hot air balloon (which, when seen from above, sports a gigantic version of the distinctive Target bullseye logo) and cavorting through an urban setting in acrobatic fashion, magically transforming the clothing, accessories and household goods of the people they encounter into stuff that is brighter, hipper and generally cooler and more fun.

NASHVILLE, Tenn. — The Walmart Foundation has joined with The Band Perry, Kimberly Williams-Paisley and four of the nation's largest food companies — General Mills, ConAgra Foods, Kraft Foods and Kellogg Company — to fight hunger this spring. At an event in Nashville, leaders of this effort launched a campaign that will enable millions of Americans the opportunity to get involved by shopping at Walmart or visiting the company's Facebook page today through April 30.

By Elizabeth Cogswell Baskin, [email protected]

Retailers are flocking to the visually enticing Pinterest site to engage with consumers. But the site can also be a powerful driver to engage employees.

Why is Pinterest suddenly such a big deal? For one thing, it’s exploding with growth. In September of last year, they had less than 2 million users. Now, it has 20 million users or more.

GREENVILLE, S.C. — Bi-Lo noted last week that three of its locations along the South Carolina coastline had been refreshed in March.

“Bi-Lo believes in offering our customers the highest possible standards and this remodel program speaks directly to that,” stated Bi-Lo president Michael Byars.

The enhanced departments in the updated stores feature improved freshness, variety and quality, including:

MINNEAPOLIS — Target has committed $15,000 in cash and gift cards to assist the Texas communities impacted by recent tornados. Cash donations will be distributed to The Salvation Army and the American Red Cross. In addition, Target has donated gift cards to other local nonprofit organizations for essentials such as water and food.