Retailer Campaigns

Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.

Los Angeles -- Westfield announced that its Westfield Style fashion program is launching personal styling services on demand at select Westfield centers in May. 

The focal point of the new offering is the Westfield Style Lounge, a dedicated space in the mall where professional stylists will provide free personalized style consultations for shoppers. Additionally, shoppers can get advice on demand right from their mobile phone via the new Ask A Stylist service. Shoppers e-mail a photo of their look to the on-call stylist for an instant response.

Target turned 50 this year, and chairman, president and CEO Gregg Steinhafel weighed in on the expect more, pay less (EMPL) value proposition, his 32-year career and miscellaneous other topics in a Q&A interview with the company’s online magazine known as “A Bullseye View.” To read a transcript of his comments click here.



 

CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

By Juli Spottiswood, [email protected]

BENTONVILLE, Ark. — Walmart is working hard to improve its image with its latest announcement that its Acres for America program is conserving an additional 300 acres of land to protect and restore wildlife habitats in the heart of U.S. cities, including Bridgeport, Chicago, Portland, San Diego, and Washington, D.C.

WAYNE, N.J. — Babies“R”Us is partnering with mom and fashion icon, Heidi Klum, for an exclusive collection of affordable luxuries for little ones, adding to its growing assortment of differentiated product offerings. This new collection, Truly Scrumptious by Heidi Klum, will be available at Babies“R”Us stores across North America and online at Babiesrus.com beginning this fall. 

MINNEAPOLIS — Target is partnering with Norah Jones for a deluxe edition of her fifth studio album, “Little Broken Hearts.” The Target deluxe edition of “Little Broken Hearts” is available now for pre-order at Target.com/NorahJones and will be offered at Target stores nationwide beginning May 1.