Retailer Campaigns

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.

MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.

Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.

NEW YORK — Macy's has partnered with fashion icon Nicole Richie (daughter of famed singer Lionel Richie) for an exclusive line for the company's Impulse division. Nicole Richie for Impulse will launch in 100 Macy's stores and at Macys.com in September and will feature apparel inspired by Richie's trendsetting personal style, including 1970s influenced silhouettes, prints and fabrications, the company said.

HOFFMAN ESTATES, Ill. — "Modern Family" star, Sofia Vergara, is expanding her brand at Kmart with the launch of a new, exclusive home collection. The actress' apparel line launched at Kmart and on Kmart.com in the fall of 2011.

WAYNE, N.J. — Babies“R”Us is offering customers a new way to support military moms-to-be through a partnership with Operation Shower, an organization that hosts baby showers for military wives to ease the stress of their husbands’ deployment. The retailer has launched Babiesrus.com/OperationShower, which will serve as an online information portal, where visitors can learn how they can support this charitable program and ensure that military moms-to-be, who are often far away from friends and family, receive basic essentials for their newborns.

By Robin Lewis, [email protected] and Michael Dart, [email protected]

NEW YORK — Sears has partnered withBonnier Corp., publisher of Outdoor Life magazine to launch an exclusive line of Outdoor Life branded sportswear for men.The line will be available in more than 800 Sears stores nationwide and on Sears.com, beginning September.