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Retailer Campaigns

  • Macy's targets millenials with new brands

    NEW YORK — Macy's is hoping to entice the coveted 13- to 30-year-old market with the launch of its millenial initiative.

  • Shopkick revamps app

    PALO ALTO, Calif. — Shopping app Shopkick has gotten a new look and user interface, making it easier for shoppers to earn rewards and for brands and retailers to engage with their customers.

  • Justin Bieber to front Adidas Neo campaign

    HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

    As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

  • Target firing on all cylinders for the holidays

    MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives including price match, exclusive gift offerings and shoppable advertisements.

    “Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”

  • Togo’s plans to add 25-30 locations in Oregon

    San Jose, Calif. -- Togo's is aggressively targeting Oregon for expansion. The sandwich chain has fueled its development plans based on recent success of its Oregon franchisees.

    The company aims to open 25-30 restaurants throughout Oregon in cities such as Portland, Eugene, Hillsboro, Bend, Medford, Salem, Klamath Falls, as well as Vancouver, Wash., over the next several years.

     

  • Black and Decker races into NASCAR sponsorship

    TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.

  • Family Dollar names chief marketer

    Matthews, N.C. — Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.

  • Celliant brings textile technology to Dick's

    LOS ANGELES — Celliant, a maker of textile technology for apparel, has partnered with Dick's Sporting Goods to launch a new line of Koppen men's and women's baselayers, which features Celliant technology and is available exclusively at Dick's Sporting Goods.

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