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Social media and mobile takes up bigger chunk of marketing budget
Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.
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Mood meter tracks shopping sentiments
New York -- Shopper sentiment tracker NetBase said that, since Black Friday, it has been tracking the changes in shopper moods for 10 retailers with its Holiday Shopping Mood Meter.
The company found that Kohl’s was No. 1 more often than Amazon, Walmart was the only brand with a net negative sentiment, and Old Navy broke the Top 5 only once.