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Retailer Campaigns

  • Bettie Page makes New York City debut

    Las Vegas -- Tatyana Designs opened its first Bettie Page store in New York City, in Manhattan’s Bowery neighborhood. The iconic area has recently become a flashpoint for cutting edge, fashion forward designers.

    "It's perfect for our brand," noted Tatyana Designs co-CEO Jan Glaser. “This is the perfect place for our first store in NYC."

    The new store is the company’s 11th retail location to date.

  • Discount apparel remains in style

    TJX Companies reported a 3% comp increase on top of a prior year gain of 4% while Ross Stores said posted a comp increase of 2% compared to last November’s 5% comp increase.

    Total sales at TJX increased 7% to $2.2 billion during the November reporting period and so far this year sales at the company have advanced 10% to $20.3 billion. Total sales for November at Ross increased 6% to $813 million and so far this year are up 11% to nearly $7.8 billion.

  • B&N curries favor with teachers

    NEW YORK — Barnes & Noble will offer teachers a special holiday shopping event Saturday, Dec. 1.

    Educators who shop at their local Barnes & Noble store or at www.bn.com and present a valid Barnes & Noble Educators Discount Card will receive special discounts on select merchandise.

  • Bing battles Google’s credibility with new campaign

    Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.

    Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.

  • comScore: Cyber Monday retail spending hits record $1.46 billion

    Reston, Va. -- Spending on Cyber Monday reached $1.46 billion, up 17% versus a year ago, making it the heaviest online spending day in history, according to comScore.

    Retail e-commerce spending for the first 26 days of the November-December 2012 holiday season rose to $16.4 billion, up 16% versus the corresponding days last year.

  • Tiffany: From Out of the Blue heads into the cloud

    NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

  • J.C. Penney launches nationwide holiday tour

    Plano, Texas -- J.C. Penney said Tuesday it has launched its nationwide Holiday Giving Tour, which entails a 12-day giving spree during which the retailer carries out acts of generosity in a new city each day.

    Events include Christmas tree lighting, ice skating, Santa visits and tobogganing.
     
    The tour kicks off Nov. 27 with a live holiday performance by Grammy Award-winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate in Manhattan's Citi Pond at Bryant Park.

  • Target intensifies Canadian brand building efforts

    Target is working its way across Canada beginning this week by hosting special events in 20 cities to build interest in the planned opening of 124 stores in 2013.

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