Skip to main content

Retailer Campaigns

  • Coca-Cola Company partners with multichannel retailer

    ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.

  • Macy’s to keep stores open 48 hours straight Dec. 21 through Dec. 23

    New York — Last-minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Dec. 21 through 7 a.m. on Dec. 23.

    The 48-hour shopping marathon coincides with Macy’s final scheduled One-Day Sale of the year, which concludes at 7 a.m., Dec. 23. While the sale ends Sunday morning, 57 stores will remain open 24 hours or offer extended late hours until close on Christmas Eve.

  • Macy’s to help last-minute shoppers race against the clock

    NEW YORK — Last minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Friday, December 21 through 7 a.m. Sunday, December 23.

    The 48-hour shopping marathon coincides with Macy’s final scheduled One-Day Sale of the year, which concludes at 7 a.m. Sunday, December 23. While the sale ends Sunday morning, 57 stores will remain open 24 hours or offer extended late hours until close on Christmas Eve.

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • Bruno Mars exclusive edition of “Unorthodox Jukebox” right on Target

    MINNEAPOLIS — Target has teamed up with Bruno Mars to deliver an exclusive edition of the pop star’s sophomore album, “Unorthodox Jukebox.”

    The album will be available at Target stores and online beginning Tuesday, December 11, and will feature five bonus tracks. Pre-orders are available now at Target.com/ExclusiveArtists.

  • Francesca's profit surges in Q3 with 76 added stores

    Houston -- Francesca's Holdings Corp. reported Wednesday net income of $11 million, compared with $6.1 million in the year-ago period. Sales surged 44% to $72 million, driven by a 16.7% increase in same-store sales as well as 76 new boutique openings since the end of the third quarter last year.

  • Staples survey: Shoppers delay holiday mailing until last minute

    Framingham, Mass. -- A survey by Staples of 1,000 American shoppers revealed that the majority tend to wait until the last minute to mail holiday gifts.

    The Staples Winter Holiday Survey found that two-thirds of those polled confessed to sending holiday cards out too late and nearly half admitted to shipping gifts at the last minute.

  • Social media and mobile takes up bigger chunk of marketing budget

    Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

X
This ad will auto-close in 10 seconds