Retailer Campaigns

The overall trend has been similar to what we saw last month with a marginal decrease in the number of circulars, while increases were seen in page counts per market. Average pages per market saw 10% increase this year October when compared with the same month last year.

By Victor Ho, CEO, FiveStars

NEW YORK, N.Y. — Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

Washington, D.C. -- The National Retail Federation on Wednesday urged President Obama and Congress to come up with a plan to avoid the “fiscal cliff” by Thanksgiving, saying uncertainty over the pending combination of tax hikes and spending cuts threatens consumer confidence during the holiday shopping season that begins on Black Friday.

New York -- Foot Locker announced Tuesday the introduction of SIX:02, an elevated retail concept featuring fitness apparel and athletic footwear for women.

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02's concept is based on being the first-to-market design around a broad assortment of women’s athletic brands in an environment created specifically for that female customer, according to Foot Locker.

DLC Management Corp., based in Tarrytown, N.Y., is one of those savvy shopping center companies that seems to instinctively know what to buy, what to sell, what to redevelop, what to re-merchandise.  

And, most of all, DLC knows what will turn a shopping center on its ear.

Target plans to open at 9 p.m. on Thanksgiving Day to kick of its Black Friday promotional efforts and will follow up with additional deals that become available at 4 a.m.

The company is also rewarding its REDcard holders by allowing them early access to select Black Friday sale items at Target.com.

Dallas -- J.C. Penney announced it will celebrate Black Friday with its only sale of the year. The retailer said more than 1,100 J.C. Penney stores will open their doors at 6 a.m. on Black Friday to offer low prices on gifts for the entire family — with no coupons or rebates required. Associates throughout the store will be equipped with mobile checkout devices.