Retailer Campaigns

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

Online sales are expected to reach record levels this holiday season, but traffic to Walmart.com was down in November compared to the same period the prior year.

TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

Los Angeles -- Survey results released Wednesday by PriceGrabber found that with a record 247 million shoppers visiting stores and websites over the Thanksgiving weekend, there are still a significant number of December shoppers this year.

JACKSONVILLE, Fla. — Department store retailer Stein Mart remains in non-compliance with NASDAQ listing requirements for failing to file its most recent quarterly report, but the company appears to be doing fine otherwise.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

Boca Raton, Fla. -- Office Depot announced it is launching one-hour, in-store pickup for items purchased on its website. There is no shipping fee for the new pickup service.

“The holiday season is in full swing, and this is another way to enhance the shopping experience for Office Depot customers regardless of whether they choose to do so in-store or online,” said Mike Kirschner, SVP e-commerce for Office Depot. “We are proud to be the first office supply chain to offer this free one-hour pickup service for our customers.”