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Retailer Campaigns

  • Sales events to make a comeback at J.C. Penney

    New York -- J.C. Penney is changing course on its no-sales policy. It was just one year ago that the retailer, amid much fanfare, announced it was nearly eliminating sales events from its stores in favor of a three-tier pricing strategy and everyday low pricing. But on Monday the Associated Press reported that J.C. Penney is not only bringing back sales promotions to its stores, but will also add price tags or signs for approximately half of its merchandise that will show the "manufacturer's suggested retail price" next to J.C.

  • Kate Hudson brings Hollywood style to Ann Taylor

    NEW YORK — Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer. In addition, Hudson will return as ambassador of its spring and summer 2013 campaigns. 

  • Ann Taylor and Kate Hudson team for capsule collection, advocacy

    New York -- Ann Inc. said Thursday that actress Kate Hudson will continue her role as the face of Ann Taylor for its spring and summer 2013 campaigns.

    However, said the retailer, this year Hudson's role will grow as both a design influence and charitable ambassador as well. For the summer collection, she will be developing a capsule collection for the brand. In addition, Hudson will join the Advisory Council for the company's ANNpower Vital Voices Initiative, a program that supports the empowerment of young women.

  • Sylvania to keep lighting up NH track

    The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

    North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

  • Cookbook author to share healthy recipes with Sam's Club

    BENTONVILLE, Ark. — Sam's Club has hired cookbook author Katie Workman to recommend simple and healthy foods to influence people to eat better, the club retailer said Monday.

    Workman is the author of "The Mom 100 Cookbook," and the retailer has hired her to join its Sam's Club Simply Delicious Chef Brigade and give people healthy recipes and encourage them to add fish and vegetables to their diets.

  • Target debuts six online-only brands

    New York -- Target has debuted six brands that will be available exclusively online.

  • Tebow puts it on the line with furniture retailer

    DENVER — Things may not be working out for Tim Tebow as a Jets quarterback, but he’s got something to fall back on. His foundation has entered into a third-year, multifaceted agreement with national furniture retailer Furniture Row Companies.

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