Retailer Campaigns

By Bradley W. Snyder, [email protected]

NEW YORK — Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer. In addition, Hudson will return as ambassador of its spring and summer 2013 campaigns. 

New York -- Ann Inc. said Thursday that actress Kate Hudson will continue her role as the face of Ann Taylor for its spring and summer 2013 campaigns.

However, said the retailer, this year Hudson's role will grow as both a design influence and charitable ambassador as well. For the summer collection, she will be developing a capsule collection for the brand. In addition, Hudson will join the Advisory Council for the company's ANNpower Vital Voices Initiative, a program that supports the empowerment of young women.

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

BENTONVILLE, Ark. — Sam's Club has hired cookbook author Katie Workman to recommend simple and healthy foods to influence people to eat better, the club retailer said Monday.

Workman is the author of "The Mom 100 Cookbook," and the retailer has hired her to join its Sam's Club Simply Delicious Chef Brigade and give people healthy recipes and encourage them to add fish and vegetables to their diets.

New York - Lord & Taylor is teaming up with Lifetime's popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.

As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge.

Target has debuted six brands that will be available exclusively online.
 

San Francisco -- Williams-Sonoma reported that its revenue increased 4.8% to $1.01 billion for the nine-week period ended Dec.30.The company also backed its fourth-quarter and full-year forecast.

Williams-Sonoma will discuss its performance in more detail in March when it releases its fourth quarter results.

Company president and CEO Laura Alber said the chain's performance reflected the strength of its brands even amid a time of consumer uncertainty and intense promotional activity across the retail industry.