Retailer Campaigns

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

There’s a lot going this week at the Daytona, Fla., area Walmart stores as NASCAR gears up for the start of its season with the Daytona 500. Between special activities in store parking lots and promotions involving NASCAR merchandise, Walmart has effectively positioned itself as the one-stop destination for race fans. While the Daytona 500 is a big deal, it’s really just a warm up act for Walmart.

NEW YORK — Men who want to mimic what they see on the pages of GQ will soon be able to do so simply by shopping at Gap. The retailer is partnering with the magazine to bring limited-collections from GQ's “Best New Menswear Designers in America” to select Gap stores and Gap.com. The designers will be featured in the April 2012 issue of GQ. 

The “Best New Menswear Designers in America” selected by GQ are:

Today promises to be a special one for 25 Toronto area residents -- assuming their definition of special involves waiting in line for the opportunity to purchase up to three Jason Wu products at a Target pop-up store in Toronto and have their photo taken with the designer and Target’s mascot dog Bullseye.

Wu’s line of goods sold out quickly when it hit U.S. Target stores earlier this month and that’s sure to be the case in Toronto as the notion of limited quantities and the air of exclusivity tend to ignite the urgency gene in shoppers. 

Lexington, Mass. -- The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced today that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic.

Toronto -- A Thursday report by Reuters said that Sears Canada is cutting prices on more than 5,000 items as a competitive preemptive move before Wal-Mart and Target begin their expansion march across the country.

According to the report, Sears Canada will also roll out weekly sales promotions and new signage.

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.

NEW YORK — Gap Inc. is turning to the blogosphere for its new "Be Bright" global marketing campaign. The company announced that it has partnered with six fashion and lifestyle blogs to promote its spring collection.

What a fortuitous promotion Target ran this week featuring a collection of nine Grammy Award nominated artists in its weekly ad. The awards program drew a record audience, and between ads during the broadcast and the artists featured in the circular Target gave a broad range of music lovers a reason to visit Target.com during the show or stop by their local store after the program.

Target is looking to get ahead of the curve in major media markets by placing communications executives in such places as Dallas, Los Angeles, New York and Toronto in addition to those at the Minneapolis home office, Ad Age reported on Monday.