Retailer Campaigns

Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.

It does now. And a partnership with Sears is bringing DeWalt wrenches, ratchets, sockets and mechanics tool sets online and in Sears stores in time for Father's Day.

DeWalt and Sears executives announced the news during a presentation at the National Hardware Show here at the Las Vegas Convention Center. 

EDISON, N.J. — Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive look book showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and tablets. 

Buffalo, N.Y. -- Buffalo, the second largest city in New York, has become the first market in which a majority of Rite Aid's stores have been converted to the Wellness format, the retail pharmacy chain announced Wednesday.

PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

New York -- Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. The temporary installation is designed to promote Target’s new Threshold brand and is completely furnished and accessorized with furniture, decor, and housewares from the collection.

Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.

They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.

"Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."

New York -- Modell’s Sporting Goods will celebrate the grand opening of its store in Arlington, Va., on May 9.
   
The store is located in Pentagon Centre. With its opening, Modell’s will have a total of 154 storefronts.
 
“We are thrilled to have our 18th store in the Virginia-Maryland area,” said Modell’s president and CEO Mitchell Modell. “We look forward to becoming a stronghold in our new community and getting them everything they need for the summer.”
 

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has announced the launch of a new initiative, “Let’s Make Girls Unstoppable,” as part of its commitment to reach 15 million girls by 2015 with self-esteem programming.