Retailer Campaigns

NEW YORK — Ann Taylor has partnered with celebrity Kate Hudson on an exclusive collection set to debut in Ann Taylor stores next week.

To mark the launch of the limited-edition collection, the retailer will host a White Party at Ann Taylor stores nationwide from 6-8 p.m. Wednesday, May 22, where guests will be invited to shop the collection. 

The first clients to purchase a piece from the capsule collection during the in-store event will receive an Ann Taylor gift card, courtesy of InStyle.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry. 

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena. 

Katy, Texas -- The Vista Cos. said that Lindsay Kaye has joined the LaCenterra at Cinco Ranch team as director of marketing and public relations, effective April 23.

Kaye will handle marketing, advertising, event coordination and public relations for the LaCenterra at Cinco Ranch mixed-use development.

Prior to joining The Vista Cos. team, Kaye was promotions manager for Radio Disney.

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

Princeton – A substantially higher percentage of Americans (60%) would rather save money than spend it (37%), according to a new Gallup poll. Consumer show little difference in these preferences according to demographic categories such as age, gender, education and political party.

Central Garden & Pet's CEO is not settling for the company's margins and bottom line results, despite reporting second-quarter net sales of $498.2 million, a 7% increase over the comparable fiscal 2012 period.

The company's net income for the second quarter ended March 30 was $22.2 million, compared with net income of $21.6 million in the second quarter of 2012. 

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.

Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.

Walmart continues its superhero streak and courting comic book fans onto its website via social media — this time the superhero in question is Marvel’s billionaire badboy and Iron Man alter ego Tony Stark. 

The discount retailer posted a photo of Iron Man 3 to its Facebook page Monday, April 29, emblazoned with a burst bearing the Walmart logo and urging fans to ‘Preorder Now,’ even though the film did not release in theaters until Friday, May 3.