Retailer Campaigns

Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.
 

SACRAMENTO, Calif. — Fresh & Easy Tuesday made its Sacramento, Calif. debut with the opening of two new stores in the region. The retailer plans to open five new stores in the Sacramento area this month.

New York City -- In a conference call to investors on Tuesday, Foot Locker announced an updated strategic plan and financial initiatives intended to elevate the retailer’s performance for the 2012 to 2016 period.

ATLANTA — The Martha Stewart brand continues to resonate with consumers, which is why it is no suprise that The Home Depot has extended its agreement with Martha Stewart Living Omnimedia to offer Martha Stewart Living branded products at its 2,000-plus stores through March 2016.

The agreement also calls for an expansion of products offered. 

Las Vegas -- Internet retailer GRB Holdings on Monday announced the launch of two new e-commerce websites: GreenThumbDecor.com and SilverGroupMall.com/SG1277.

PLANO, Texas — JCPenney is looking to make its department store a destination for more than just shopping, and has named a new executive to help lead the charge. Assuming the role of EVP, The Square is Laurie Beja Miller, who will oversee the company's new center core strategy that will serve as a gathering place with ongoing attractions and services, JCPenney announced. Miller will join JCPenney on April 1, and report to CEO Ron Johnson. 

Fort Worth, Texas -- Pier 1 Imports Inc. said that its total revenue for the fourth quarter, ended Feb. 25, increased a better-than-expected 11.8% to $477 million. Same-store sales rose 10.3%.

The chain said total revenue for the fiscal year ended Feb. 25 climbed 9.8% to $1.53 billion.

The home décor retailer is upbeat about its first-quarter prospects.

BENTONVILLE, Ark. — Sam's Club is taking its promotion of health-and-wellness solutions further by launching its own branded, bimonthly magazine.

Dallas -- SRS Real Estate Partners said that Glori Rodriguez has been named a senior marketing coordinator in the South Florida office.

Rodriguez will be responsible for executing the national and local marketing strategies for the South Florida office including broker transaction support, identity building, and lead generation initiatives.

Prior to SRS, she was a business development coordinator at Bureau Veritas N.A.

San Francisco -- Gap Inc. is expanding its footprint in Latin America. Leveraging its franchise model, the company has opened its first stores in Panamá and plans to introduce its brands to three additional Latin American countries: Colombia, Uruguay, and Peru.