Retailer Campaigns

NEW YORK — eBay's latest move to brand itself as more than just an online auction site, involves the launch of an exclusive designer collection for the holiday season. The company has partnered with designers Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan and Tibi for an original, limited-edition gift collection of men’s and women’s apparel, jewelry, travel and electronics accessories and home décor.

Miami -- Mobile coupon application provider Geopon said Tuesday that it has collaborated with mall owner Westfield to debut an Android app that combines geo-targeted coupons with electronic reward programs and payment processing.
 
The new app launched Tuesday in the South Florida market and, said Geopon, will soon be joined by the iPhone, which is currently in beta testing.

The entire platform will be unveiled on Sept. 6 at the Westfield Broward Mall, in Plantation, Fla.

Two U.S. toy companies have a shot at exclusive distribution with Meijer this holiday season thanks to a innovative contest announced Monday.

The retailer unveiled details of the Meijer Next Great Toymaker contest designed to give two small U.S. toymakers the chance to have their toy receive exclusive distribution on Meijer.com this holiday season.

SAN FRANCISCO and NEW YORK — Virgin America's flight crew is getting a little more stylish, thanks to a new partnership with Banana Republic. The retailer has designed the uniforms for the airline's 2,000 in-flight and airport teammates, and pilots.

In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

New York -- Macy's on Friday won a preliminary injunction against Martha Stewart Living Omnimedia that would prevent it from selling some of its products at the chain.

Macy's Inc. sued Martha Stewart Living in January after J.C. Penney acquired a 16.6% stake in Martha Stewart Living and announced plans in December to open Martha Stewart mini-shops beginning next year. Macy’s said that it had exclusive rights to certain categories of the Martha Stewart brand until 2018.

New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.

The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.

Target has come up with some clever buzz-building brand activities over the years and a new initiative underway in Seattle is no exception.

WHITE PLAINS, N.Y. — Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States. The beer is now available in 6-pack and 12-packs at locations throughout Chicago,Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

Walmart and Target were both winners this week as Target announced a deal with Neiman Marcus that makes the distinction between it and Walmart even sharper.