Retailer Campaigns

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

HERSHEY, Pa. — The Hershey Company has selected Universal McCann to handle its global media planning and buying activities. 

Hershey’s global media assignment includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing international businesses.

Seattle -- Nordstrom is expanding its partnership with Britain’s fashion-forward women’s apparel brand, Topshop, as well its men’s unit, Topman. Beginning in September, Nordstrom will add 28 Topshop departments and eight Topman departments in stores across the country.

As part of the expansion, Nordstrom and Topshop will partner on a national campaign.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

Whether it's a remodel or new construction, paint is one of a retailer's most essential and cost-effective design tools. Chain Store Age spoke with Jim Gorman, of Benjamin Moore & Co., about how paint is being affected by technology and environmental concerns. The company, founded in 1883, manufactures its own resins and colorants, and has more than 3,400 colors in its collection.

What is the most common mistake retailers make when it comes to painting?

HOFFMAN ESTATES, Ill. — Sears continues focusing on its Shop Your Way loyalty program, following second quarter results for the period ended Aug. 3. Members can increase their reward points by linking up to three eligible Visa credit and debit cards to their accounts.

Members can use their linked cards at any number of Reward Partner merchants, such as Burger King, Popeyes, Louisiana Kitchen, Picture People, Public Storage and 1-800-Flowers.com.

Hoffman Estates, Ill. -- Sears Holdings Corp. has been selected to participate in the U.S. Environmental Protection Agency's Energy Star National Building Competition: Battle of the Buildings, which is designed to help improve the energy efficiency of commercial buildings and protect the environment.

Seattle -- Starbucks Coffee Company will enter the country of Columbia, opening a store in the first half of 2014 in Bogota. It will be operated through a joint venture between the company's Latin American franchisee, Alsea, and the food company Grupo Nutresa.

Starbucks said it has "aggressive plans" to open locations in Bogota and other major cities throughout Colombia over the next five years.