Retailer Campaigns

By Jundong Song, [email protected]

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.

York, Pa. -- The Bon-Ton Storesannounced it will convert its Elder-Beerman nameplate in two markets in Michigan. Elder-Beerman stores in Howell and Monroe will be converted to the company’s Carson’s nameplate.

“We are making this strategic change in nameplates as a result of a marketing review,” said Brendan Hoffman, president and CEO. “The usage of Carson’s nameplate will allow us to communicate more effectively and provide us the opportunity to expand our outreach to more consumers.”

QUINCY, Mass. — Customers in the Massachusetts, Rhode Island, New Hampshire and Connecticut area will be able to help raise money for hunger relief when they shop at their local Stop & Shop.

LOS ANGELES — Sears is offering customers who want to save and donate to a good cause the chance to do both on Aug. 11, with its "Super Back-to-School Saturday" event. On this day only, Sears will donate up to $70,000 of all apparel, footwear and fine jewelry purchases made using a downloadable 15% off savings pass, both in-store and online. Donations will directly benefit charities affiliated with Sears' Team Up to Stop Bullying, an initiative designed to bring solutions quickly and effectively to victims, families, educators and communities.

Total U.S. shopper traffic in retail stores and malls for July 2012

This July, Americans celebrated their independence with barbeques, fireworks and shopping. With Independence Day, July 4, falling on a Wednesday, more consumers than usual took the entire week off. This extra vacation time provided more free time to shop compared to last year’s Fourth of July holiday. July’s retail foot traffic increased 8.1% compared to the previous month and increased 4.6% compared to the same period last year.

PARSIPPANY, N.J. — Post Foods has launched PostGoodness.com, a social website dedicated to positivity and simply helping others have a great day. PostGoodness.com will serve as a community, connecting users through good news and inspiration. People are invited to log on daily to share their good intentions or thoughts of motivation to help to set them on the right track for the day.  Each time someone shares his or her good intention, it will be added to a dynamic grid, inviting "likes", comments, support and shares from other users.

DALLAS — Celebrity stylist Rachel Zoe has designed an exclusive collection of vintage-inspired costume jewelry for Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.

And the award for the world’s largest in-store display goes to Procter & Gamble for an Olympic themed creation the consumer products company dropped in the aisle of a Walmart store in American Canyon, Calif.

NEW YORK — Avery Dennison's office and consumer products division and the UPS Store have signed on as the inaugural sponsors of  Martha Stewart Living Omnimedia's"American Made," a multimedia celebration of American artists, artisans and entrepreneurs. The program will celebrate 10 rising stars from a range of lifestyle arenas in a special feature in the November issue of Martha Stewart Living.

Bloomberg reports this week that Walmart is becoming more sophisticated in its dealings with the government, and the company is employing an interesting tactic to gain political insights.

Earlier this week, 10 Walmart moms from the Denver area were assembled for the company's latest focus group, according to the Bloomberg report, and they were asked about their top issues and impressions of presidential candidates.